Salon.com Launches the Salon Directory

New Information Resource Gives Users Easy Access to Treasure-Trove Of Award-Winning Content, Opens New Opportunities for Advertisers


Salon Staff
June 30, 2000 4:11AM (UTC)

Today, Salon.com (Nasdaq: SALN) (http://www.salon.com), a premier Internet media company, announced the launch of the Salon Directory, a network-wide information resource that gives users easy access to Salon's rich catalog of online content.

Featured on every page of the Salon.com network, the Directory acts as both an archive of Salon's more than 10,000 articles developed over the past five years and an entertaining, informative browsing library in its own right. By clicking on one of the hundreds of topics updated daily on the Directory home page -- from pop-culture favorites like Napster and "Who Wants to Be a Millionaire" to political and business topics such as gun control, Microsoft and Bill Clinton -- users can access every article published by Salon on that subject. In addition, every Salon site will feature its own list of "Hot Topics," highlighting 10 popular and pertinent issues, people and events of the day.

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"Salon has one of the Net's deepest treasuries of great original content, and we're thrilled to be able to offer our users this convenient and addictive new way of exploring it," said Scott Rosenberg, Salon.com vice president of site development.

Over the next few months, Salon's national sales team will begin offering advertisers targeted marketing opportunities on the Directory pages. For example, an online wine retailer could be the exclusive advertiser for the keyword "Wine," just as a streaming technology company might choose "Broadband," "MP3" or "Napster."

"One of the key advantages of online advertising is the ability to specifically target your audience," said Michael O'Donnell, CEO and president of Salon.com. "With the Salon Directory, we can better serve the needs of our advertisers."

The Salon Directory can be found at http://www.salon.com/directory/ .

ABOUT SALON.COM: Salon.com, founded in 1995 by David Talbot, is an Internet media company that produces a network of 11 award-winning, original content sites, maintains Salon Shop, an e-commerce gateway, and hosts two communities -- Table Talk and The WELL. In May 2000, Salon acquired MP3Lit.com, the pioneering Web site offering quality spoken word and audio literature recordings in MP3 and Real Audio formats. Salon.com currently has relationships with more than 325 advertisers including industry leaders such as IBM, Lexus, Microsoft, EDS, Virgin Megastore Online and Intel. In December 1999, Salon.com announced a content and equity agreement with Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corporation and NBC. Strategic distribution partners include Lycos, Go.com, AltaVista, Reuters, CNN.com and CNet as well as wireless innovators AvantGo and Rocket eBooks. Salon.com content is also syndicated to print publications through United Features Syndicate. The site had 3.7 million unique visitors in March 2000.

SOURCE Salon.com

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