Safeweb Service Reaches Salon's 'Early Adopter' Audience

SafeWeb.com Signs Sponsorship Agreement With Salon.com to Provide Technology For Anonymous Surfing


Salon Staff
November 2, 2000 2:14AM (UTC)

Salon.com (Nasdaq: SALN) ( http://www.salon.com ), a leading Internet media company, today announced that Safeweb.com ( http://www.safeweb.com ), a pioneer in Internet privacy technology, has signed an agreement to sponsor the Salon Technology site and for Salon to distribute SafeWeb's encryption technology. SafeWeb allows users to research, read and communicate anywhere on the Web privately, securely and free of charge. The agreement runs through December 2000. Financial terms of the deal were not disclosed.

SafeWeb works with any major Web browser and requires no downloads.

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Says Michael O'Donnell, CEO and president of Salon.com, "We're excited to bring SafeWeb to Salon as a major sponsor. Their Web site, which helps users surf the Web privately and securely, provides an important service to our 2.5 million unique visitors each month."

"The issue of Internet privacy and security has become increasingly more controversial and volatile," said Stephen D. H. Hsu, SafeWeb's co-founder, CEO and chairman, adding, "We see our technology as an important step in letting an individual user choose to protect his or her own privacy, which is why we are delighted to introduce our service to Salon.com's millions of users and to provide them with secure and private browsing."

Adds O'Donnell, "By showcasing SafeWeb's technology to Salon's 'early adopter' audience, we hope to create a groundswell of support in the Web community that will bring back more privacy and enjoyment to Web users."

Salon's award-winning site, Salon Technology, serves as an anchor location for SafeWeb's sponsor mentions. This agreement also includes a non-exclusive sponsorship of the Salon Technology site cover and Salon's book-in-progress, "The Free Software Project", banner advertising and logo placement on Salon's interior article pages.

About Salon
Founded in 1995, Salon.com is a leading Internet media company that produces a network of 12 award-winning, original content sites; maintains Salon Shop, an e-commerce gateway; and hosts two communities -- Table Talk and The WELL. In May 2000, Salon acquired MP3Lit.com, the pioneering Web site offering quality spoken word and audio literature recordings. In October, 2000, Salon.com launched Salon Audio, a site offering 24 hour music programming, daily downloads and streaming audio from Salon's favorite columnists, as well as hundreds of downloadable versions of short stories, poems and interviews in MP3 and Real Audio formats. Over 450 companies have advertised on Salon.com including IBM, Lexus, Microsoft, EDS, AskJeeves, Virgin Megastore Online, Kimberly Clark, and Intel. In December 1999, Salon.com announced a content and equity agreement with Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corporation and NBC. Strategic distribution partners include America Online (AOL), Reuters, TheStreet.com, CNN.com and CNET as well as wireless innovator AvantGo. The site had 2.5 million unique visitors in June 2000 as audited by ABC Interactive, a subsidiary of the Audit Bureau of Circulations.

About SafeWeb
Launched in 2000, SafeWeb is the Internet's first Privacy Service Provider (PSP) that truly returns ownership of the Internet to the people. SafeWeb was born out of the founders' needs to protect vital research documents from hacker attacks and security intrusions on their computer networks. They set out to build infrastructure-level technologies that would protect the content stream of each and every user on the Internet. Two of SafeWeb's founders are of Chinese and Iranian descent and are seriously concerned about those countries' heavy policing of Internet usage. Their mission through SafeWeb is to eliminate the abuse of Internet privacy that is rampant in the U.S. and around the world and enable people everywhere to enjoy a secure, private Internet.

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SOURCE Salon.com


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