More winners & losers:
Winner: "Saturday Night Live." After years in the doldrums the show finally has some good president-in-waiting shtick to work with. Whoever wins, the show will benefit. Katherine Harris, Chris Matthews, George W. Bush, Al Gore and Bill Clinton impersonations have all been spot-on, and the show is finally getting some badly needed media and viewer attention.
Loser: The big cosmetics companies. Thanks to Katherine Harris, lip, cheek and eye color are definitely out this season.
Winner: Doris Kearns Goodwin. Who knew that presidential historians would be in such demand this year? Look for her speaking fees to double this quarter.
Loser: The next president of the United States. See "Saturday Night Live" reference above.
-- Joy Reid