The inner Doughboy
How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters.
By Ruth Shalit
Poison PCs
Lead, mercury, chromium -- that's what computers are made of. So why aren't electronics makers keeping them out of landfills?
By Jim Fisher
A hacker crackdown?
As the long arm of the law reaches Napster and its lookalikes, programmers could be held responsible for what others do with their code.
By Damien Cave
Courtney Love does the math
The controversial singer takes on record label profits, Napster and "sucka VCs."
By Courtney Love
Do it yourself giant brains
From punch cards to Linux, hackers love to tinker and share. Even Bill Gates can't stop them. From Andrew Leonard's Free Software Project.
By Andrew Leonard
Put that chip where the sun don't shine
Soon you can have a tracking microprocessor implanted in your body. Is this a great technological breakthrough -- or Big Brother's last laugh?
By Katharine Mieszkowski
The Gnutella paradox
As soon as an online music-trading service gets big enough to be useful, it's doomed.
By Janelle Brown
Why won't Silicon Valley checkits horoscope?
Joan Quigley, Reagan's astrologer, helped end the Cold War but can't raise venture capital for her dot-com.
By Katharine Mieszkowski
Voyeurism! Consumerism! Hype!
DotComGuy is a human incarnation of the worst the Net has to offer.
By Janelle Brown
Dot-com party madness
Forget about return on investment. Bay Area tech companies spend $1 million a month on food, drink and music in exchange for "buzz."
By Damien Cave
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