Records Largest Traffic Month Ever

By Salon Staff

Published February 7, 2001 8:04PM (EST)

SAN FRANCISCO, Feb. 7 /PRNewswire/ -- (Nasdaq: SALN), a leading Internet media company, today announced that its site traffic on the network surged in January 2001 to 51.2 million page views, the largest traffic month recorded in its five-year history. January's traffic exceeds Salon's previous highest month

Says Michael O'Donnell, CEO and president of, "Salon continues to attract a larger and larger Internet audience, whether they're interested in the presidential election or the latest updatesfrom the popular television series 'Survivor.' This growth rate in January, from our traffic records in November, demonstrates our staying power and the diversity and underlying strength of our network of 10 Web sites."

Recently, announced the launch of " Radio," a weekly radio show premiering March 1, 2001. The show will be distributed by Public Radio International (PRI) and carried by more than 100 PRI affiliate stations across the country, with plans to expand to 200 stations by the end of 2001. PRI, a public radio network and audio publisher, distributes a variety of public radio programming, including "PRI's The World," "A Prairie Home Com

Says O'Donnell, "With the exposure we'll generate with ' Radio' and the availability of fewer and fewer high-quality sites, we believe our traffic will continue

Audited traffic numbers will be available from the Audit Bureau of Circulations in late March 2001.

About Salon

Founded in 1995, is a leading Internet media company that produces 10 award-winning, original content sites; maintains Salon Shop, an e-commerce gateway; and hosts two communities -- Table Talk and The WELL. In May 2000, Salon acquired, a pioneering Web company offering quality spoken-word and audio literature recordings. In October 2000, launched Salon Audio, a site offering 24-hour music programming, daily downloads and streaming audio from Salon's favorite columnists, as well as hundreds of downloadable versions of short stories, poems and interviews in MP3 and Real Audio formats. Over 530 companies have advertised on including IBM, Lexus, Microsoft, EDS, Hewlett-Packard, Mastercard, AskJeeves, Virgin Megastore Online, Kimberly Clark, Safeweb and Intel. In December 1999, announced a content and equity agreement with Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corp. and NBC. Strategic wireless distribution partners include AvantGo, Omnisky, and Skytel.

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