Signs as Exclusive Books Sponsor.

By Salon Staff

Published June 1, 2001 7:43PM (EDT)

SAN FRANCISCO, June 1 /PRNewswire/ -- (Nasdaq: SALN), a leading Internet media company, today announced an annual partnership with Powell's, a leading independent bookseller, to become Salon's exclusive books partner.

Under the agreement, will be prominently featured as the exclusive sponsor of the Books site. In addition, the retailer will also receive contextual "smart links" within books-related editorial that direct readers to the site for online purchases. As well, will receive advertising banners and placement within Salon

"We're very excited to enter into this partnership. Powell's has long been considered the real deal by book lovers -- an independent retailer with a genuine passion for and knowledge of books," said President and CEO, Michael O'Donnell.

"Readers rely on for its intelligence, wit, and style," said's Content and Marketing Director, Dave Weich. "Those readers will appreciate the objective, independent nature of the Powell's site. And of course we think our great prices and selection on both used and new books will appeal to them, too."


Founded in 1995, is a leading Internet media company that produces 10 award-winning, original content sites and hosts two communities -- Table Talk and The WELL. In May 2000, Salon acquired, a pioneering Web company offering quality spoken-word and audio literature recordings. In October 2000, launched Salon Audio, a site offering 24-hour music programming, daily downloads and streaming audio from Salon's favorite columnists, as well as hundreds of downloadable versions of short stories, poems and interviews in MP3 and Real Audio formats. Over 530 companies have advertised on including IBM, Lexus, Microsoft, EDS, Kimberly Clark, Hewlett-Packard, Mastercard, AskJeeves, Virgin Megastore Online, Powell's, and Intel. In December 1999, announced a content and equity agreement with Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corp. and NBC. Strategic wireless distribution partners include AvantGo, Omnisky, and Skytel.

About Powell's:

An independent bookseller since 1971, Powell's stocks more than 1.5 million used, new, rare, and out-of-print books at eight Portland, Oregon locations for sale locally and online. features recommended titles at up to 75% off, a wide selection of technical books and textbooks, monthly contests, and exclusive author interviews. The web site also offers free shipping to North American addresses on orders of $50 or more. Yahoo! Internet Life magazine recently rated "Best Book Site 2000" and Forbes called the site "Best of the Web - Spring 2001."

Salon Staff

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