Salon Media Group, Inc.Surpasses 10,000 Premium Subscribers in First 11 Weeks

Published July 12, 2001 9:19PM (EDT)

SAN FRANCISCO, July 12 /PRNewswire/ -- Salon Media Group, Inc., a leading new media brand, announced today that its Salon Premium subscription service, launched April 25th, has already generated over 10,000 paid subscriptions.

With subscription plans priced at $30 for one year and $50 for two years, Salon Premium subscribers receive access to exclusive content like "The Love Potion Murders," a serialized murder mystery; "Bushed!", a daily column on the Bush administration; MP3 audio downloads and more. Subscribers also receive services such as the ability to download a complete day's worth of original articles and the option of viewing without encountering banner and pop-up advertising. A full list of the subscriber benefits is available at .

"We're thrilled by the early success of our new subscription service, Salon Premium," said Michael O'Donnell, Salon Media Group's President and CEO. "These initial results track with our goal to convert 1%-2% of our 3,500,000 user base in year one. It also reaffirms our decision to move Salon's business to a hybrid model -- continuing to allow access to most of our content at no cost within an advertising sponsored environment akin to network TV and also providing a premium subscription version with exclusive content and services, much like cable TV."

About Salon:

Founded in 1995, is a leading Internet media company that produces 10 award-winning, original content sites and hosts two online communities, Table Talk and The WELL. More than 530 companies have advertised on including IBM, Lexus, Microsoft, EDS, Hewlett-Packard, Mastercard, AskJeeves, Virgin Megastore Online, Powell's Books, Kimberly Clark and Intel. In December 1999, announced a content and equity agreement with Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corp. and NBC. Strategic wireless distribution partners include AvantGo, Omnisky, and Skytel.

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