Salon Media Group Properties Surge Past 35,000 Paid Subscribers

Subscriptions Now Represent 30% of Salon Revenue


Salon Staff
January 24, 2002 12:29AM (UTC)

SAN FRANCISCO, Jan. 23 /PRNewswire-FirstCall/ -- Salon Media Group (Nasdaq: SALNC - news), a leading new media company, today announced that its three fee-based services -- Salon Premium, Table Talk and The Well -- have collectively surpassed 35,000 paying subscribers.

Salon Premium, the company's content-based subscription service launched in late April 2001 has generated over 30,000 of Salon Media Group's 35,000 subscriptions. Salon Premium provides subscribers with exclusive access to most of Salon.com's news and politics coverage, political columnists and additional content from its People and Sex sites. Salon Premium also provides subscribers with special services such as the ability to download a day's worth of Salon content to their hard drives for offline reading, in either Adobe PDF or HTML text formats. The Well and Table Talk, Salon's community forums, allow users to view and post messages in moderated environments. Salon's subscription fees range from $6 per month and $30 per year for Salon Premium subscriptions to $180 per year for the highest priced Well subscription.

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``We're encouraged by the ongoing success of Salon's subscription services. Surpassing this milestone of 35,000 subscribers underscores that our fee-based services are definitely working,'' said Michael O'Donnell, Salon Media Group's President & CEO. ``Our users have demonstrated their willingness to pay for unique, proprietary articles and Salon's point of view. We've recently had great success in rolling out a monthly subscription option to Salon Premium as well as electronic gift certificates and we'll continue to add other payment options and user benefits moving forward.''

About Salon

Founded in 1995, Salon Media Group is a leading new media company that produces an award winning Internet site, Salon.com, as well as two subscription-based online communities, The WELL and Table Talk. Salon logged 3.8 million unique visitors in July 2001, as audited by the Audit Bureau of Circulations. Companies which have advertised on Salon include IBM, Lexus, PBS, Universal Studios, Hewlett-Packard, Ford, Sprint, Absolut, Powell's Books, Discover Card and Intel.

SOURCE: Salon Media Group


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