Cheryl Lucanegro Named New Senior Vice President Of Ad Sales

Advertising Veteran Brings 25 Years of Online, Print and Event Experience To Boost Salon's Revenues

By Salon Staff
Published February 6, 2002 6:44PM (EST)

SAN FRANCISCO, Feb. 6 /PRNewswire-FirstCall/ -- Salon Media Group, Inc. (Nasdaq: SALNC - news), a leading new media company, today announced the appointment of Cheryl Lucanegro to senior vice president, advertising sales. Ms. Lucanegro, a 25-year sales and advertising veteran, has previously held executive positions at Standard Media International (publisher of TheStandard.Com), Ziff Davis and Upside Media.

"We're very excited to have an executive of Cheryl's caliber join our management team at this point in our company's history," said Michael O'Donnell, Salon's chief executive officer and president. "Her experience with both startups and larger publishing companies and her relationships with major clients will help Salon take its sales plan to a new level."

Before joining Salon, Ms. Lucanegro was a founding member and senior vice president, online and integrated sales, at The Industry Standard, where she helped devise sales and marketing strategies for company's magazine, website, conferences and events. During her tenure, The Standard became one of the biggest success stories in publishing history, with revenues growing from zero to $140 million in under three years.

Prior to The Standard, Ms. Lucanegro was a vice president at Upside Media, where she managed all sales and marketing efforts for Upside's offline and online business publications. While at Ziff Davis, Ms. Lucanegro was a top sales producer and, during her tenure, worked in the company's Boston, Atlanta, New York, Washington, D.C., and San Francisco offices. Ms. Lucanegro graduated from the University of Florida with a Bachelor of Science degree in journalism.

"As a pioneer and innovator in online news and information, the Salon brand is unique and its audience is highly desirable to marketers," said Ms. Lucanegro. ``I look forward to working with the Salon team to get that message out to advertisers."

About Salon

Founded in 1995, Salon Media Group is a leading new media company that produces an award-winning Internet site,, as well as two subscription-based online communities, The Well and Table Talk. Salon logged 3.8 million unique visitors in July 2001, as audited by the Audit Bureau of Circulations. Companies which have advertised on Salon include IBM, Lexus, PBS, Universal Studios, Hewlett-Packard, Ford, Sprint, Absolut, Powell's Books, Discover Card and Intel.


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