Almost $4 billion worth of bumper stickers and attack ads

Katharine Mieszkowski
October 22, 2004 6:39PM (UTC)

All the campaign hoopla this election season will come with a staggering $3.9 billion price tag, according to an estimate released Thursday by the non-partisan Center for Responsive Politics, which monitors money in politics. The presidential contest alone will cost in excess of $1.2 billion with congressional races making up the rest of the tab.

That's a 30 percent increase over just four years ago. The biggest source: individual contributions, which will total some $2.5 billion by the end of this election season, the Center estimates, with women making up a bigger chunk of those givers than any election since 1989. The largest growth spurt in women's contributions has been to political parties; this election season, women gave approximately 29.2 percent of the money that the parties have raised in amounts over $200, compared with just 23.3 percent in the 2000 cycle. But before anyone starts heralding a "vote-your-vagina" revolution in campaign contributions, the Center had this explanation for why that might be: "One reason for the change could be the ban on soft money contributions to the political parties. Women used to give a lower proportion of soft money than they gave of hard money, suggesting that when limits are in place, contributions from wealthy income-earners are often bolstered by donations from their spouses."


Katharine Mieszkowski

Katharine Mieszkowski is a senior writer for Salon.

MORE FROM Katharine Mieszkowski

Related Topics ------------------------------------------

War Room


Read Now, Pay Later - no upfront
registration for 1-Hour Access

Click Here
7-Day Access and Monthly
Subscriptions also available
No tracking or personal data collection
beyond name and email address


Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •