Glacial pajamas for the menopausal

A new line of nightwear to cool night sweats and hot flashes.

Published November 3, 2005 10:41PM (EST)

I get weird press releases. The one I received yesterday arrived under the subject line "Nightwear for Hot Flashes/Night Sweats" and was about a company called Wildbleu. "HOW COOL IS THIS?" began the release. "Performance PJs Take On Hot Flashes and Night Sweats." Apparently this company -- Wildbleu -- has decided to tap into "one of the market's largest growth segments -- baby boomer women who are pre- and post-menopausal, and thus candidates for the hot flashes and night sweats that go with the territory."

Yay! A generation of women are now menopausal! Let's sell them stuff!

The sleepwear is made of Dri-release, a wicking fabric that draws moisture away from skin and to the surface of the garment, where it evaporates. The pj's, a cotton-polyester blend, have "a soft feel" that makes them "exquisitely comfortable to sleep in." They were invented by Helen Rockey, who made running shoes, and then wicking T-shirts for marathoners, and then used the Dri-release for menopausal women and those undergoing chemotherapy.

But here's the thing that really stuck out about this press release: The new line of Wildbleu garments -- gowns, tees, boxers and capri pants with a short flutter hem -- is called the "Glacier Pansy Collection."

Whose idea was it to call a clothing line aimed at menopausal women "Glacier Pansy"? And does that person also write for the Onion?

By Rebecca Traister

Rebecca Traister writes for Salon. She is the author of "Big Girls Don't Cry: The Election that Changed Everything for American Women" (Free Press). Follow @rtraister on Twitter.

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