I get weird press releases. The one I received yesterday arrived under the subject line "Nightwear for Hot Flashes/Night Sweats" and was about a company called Wildbleu. "HOW COOL IS THIS?" began the release. "Performance PJs Take On Hot Flashes and Night Sweats." Apparently this company -- Wildbleu -- has decided to tap into "one of the market's largest growth segments -- baby boomer women who are pre- and post-menopausal, and thus candidates for the hot flashes and night sweats that go with the territory."
Yay! A generation of women are now menopausal! Let's sell them stuff!
The sleepwear is made of Dri-release, a wicking fabric that draws moisture away from skin and to the surface of the garment, where it evaporates. The pj's, a cotton-polyester blend, have "a soft feel" that makes them "exquisitely comfortable to sleep in." They were invented by Helen Rockey, who made running shoes, and then wicking T-shirts for marathoners, and then used the Dri-release for menopausal women and those undergoing chemotherapy.
But here's the thing that really stuck out about this press release: The new line of Wildbleu garments -- gowns, tees, boxers and capri pants with a short flutter hem -- is called the "Glacier Pansy Collection."
Whose idea was it to call a clothing line aimed at menopausal women "Glacier Pansy"? And does that person also write for the Onion?
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