The latest on the Abercrombie "girlcott"

The girls who got the "I make you look fat" T-shirt pulled off the shelves meet with A&F to pitch some girl-positive design ideas.


Page Rockwell
December 9, 2005 11:42PM (UTC)

Here's some great news we've been meaning to mention all week: Remember Girls as Grantmakers, the group of Allegheny County, Penn., teenagers whose "girlcott" of Abercrombie & Fitch convinced the retailer to pull some sexist T-shirts from its shelves? Well, their campaign for change keeps on truckin' -- on Monday, 14 of them rolled up to Abercrombie's New Albany, Ohio, HQ to pitch some T-shirt ideas of their own.

Sixteen-year-old organization co-chair Emma Blackman-Mathis was psyched at the prospect of partnering with the controversial retail giant: "I'm really, really excited to think about the fact that in a year these empowering T-shirts will be in pop-culture mainstream stores, and that's mindblowing," she told the Pittsburgh Tribune-Review. (So far, though, the girls have kept mum on the substance of their design ideas. Trade secrets, dontcha know.)

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Of course, inviting a gaggle of idealistic young consumers to its offices is pure P.R. gold for A&F. And the company isn't guaranteeing that it will use any of Girls as Grantmakers' designs.

Still, who could resist the chance to plaster positive messages across the chests of teen America? Maybe some twist on the iconic "This is what a feminist looks like," or some Missy Elliott lyrics? If you have slogan suggestions, send 'em in! We'll forward them to A&F, and include a copy in our big fan letter to Girls as Grantmakers.


Page Rockwell

Page Rockwell is Salon's editorial project manager.

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