How does your "Sweet Spot" feel today?

Yes, there is an entire line of beauty products devoted to the vagina.

Published December 20, 2005 12:20PM (EST)

I had no idea, until I walked into a chichi Manhattan pharmacy last week, that American vaginas were in such dire need of help. Yes, ladies, there is an entire product line called "Sweet Spot" that has been specially formulated for your delicate (and apparently smelly and itchy and painful) nether region.

"I feel it's time to put a stake in the ground, declare a category, and tell an entire personal care industry that women deserve, want and need access to the right beauty and well-being product, for purpose Intimate Grooming  for her heart of procreation -- her sweet spot!" declares Sweet Spot creator Shari Creed on the company's Web site. "My personal mission is to get Intimate Grooming products integrated into the beauty rituals of as many women as I can, as fast as I can. Because women deserve to beautify and glorify."

Yes, it does indeed seem to be Creed's life's work to "glorify" the nation's crotches. As she explains on her Web site, she suffered chronic pain and urinary tract infections until she changed her diet and stopped using "shampoo and personal care products that contained known irritants and inappropriate pH levels." So she created her own line of wipes, cleansers and spritzes with proper pH balances and essential oils that allegedly make "the scent of a woman even better." She suggests her customers make a ritual of cleaning with her products every day, and even offers a "Hormone Harmony" line you can switch to during that time of the month.

Unless, like Creed, you suffer pain and discomfort down there, for God's sake just stick to soap and water. Despite the company's You Go Girl empowerment language, most people need Sweet Spot products as much as they need Frederic Fekkai to style their pubic hair. There's nothing wrong with your cootch. Just ask Eve Ensler.

By Lori Leibovich

Lori Leibovich is a contributing editor at Salon and the former editor of the Life section.

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