The New York Times recently noted this great 1964 TV ad for Rice Krispies, featuring an infectious tune from a young band on the brink. The Times writes: “You don’t see the band; you just see a parody of the British television show ‘Jukebox Jury,’ with screaming girls, disapproving grown-ups and exploding cereal boxes. ‘Pour on the milk-a-licious to the crackle of that rice,’ Mick Jagger sings. This is when the Stones had only begun to compose; they had just graduated from clubs to theaters, and were still known as a nasty rhythm-and-blues cover band.”
