When you hear the words "glamour" and "golf" paired in a sentence, you can bet the conversation is about women. Thanks Feministing for pointing us to Reuters' ridiculous coverage of the U.S. Women's Open. A lightweight article about the stylish direction in which women's golf is apparently headed points to the appearance of "funky headscarves," "miniskirts" and "tight tops" on the links. Wait -- you mean female golfers aren't just a bunch of fashion-challenged lezzies?
Reuters credits the game's new glamour to up-and-coming young players "with telegenic looks, megawatt smiles and man-sized drives." It's true that young women are becoming more visible -- according to Reuters, 50 percent of all colleges and universities will have women's golf teams this year, a first for college sports. And 25 teenagers qualified for this year's Open, compared with 18 last year and only five in 2000.
But would it be wishful thinking on our part to believe that the heightened buzz around women's golf was because of 16-year-old Michelle Wie's 300-yard drives or Annika Sorenstam's 11 tournament wins in a single year? Funny, but when we dish about the similarly impressive stats of Tiger Woods, we're seldom distracted by his super-stylish Nikes, his AmEx (bling!), his rugged Buick Rendezvous SUV and of course his TAG Heuer watches.