R.I.P. Jane magazine

Jane folds.


Rebecca Traister
July 9, 2007 9:42PM (UTC)

Gawker and Radar are reporting that Jane magazine, founded by Jane Pratt 10 years ago as an adult follow-up to her iconoclastic Sassy, has folded.

Pratt was forced to leave the magazine that she created two years ago; she was replaced by former Elle Girl editor Brandon Holley.

Advertisement:

Jane was never quite able to capture or maintain the cult following of Sassy. It seemed perpetually hamstrung between affecting the tough-smart-indie-rocker-chick persona of its founder and meeting the expectations of a women's magazine advertising climate that encouraged a more traditional "pretty clothes and expensive accessories on skinny girls who diet" aesthetic.

But whatever the successes or failures of Jane, it's sad to bid farewell to a magazine that at least made attempts -- however weak-willed they may have been -- to distinguish itself from the pack. Hasta, Jane.


Rebecca Traister

Rebecca Traister writes for Salon. She is the author of "Big Girls Don't Cry: The Election that Changed Everything for American Women" (Free Press). Follow @rtraister on Twitter.

MORE FROM Rebecca Traister

Related Topics ------------------------------------------

Broadsheet Love And Sex



Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •