R.I.P. Jane magazine

Jane folds.

By Rebecca Traister

Published July 9, 2007 5:42PM (EDT)

Gawker and Radar are reporting that Jane magazine, founded by Jane Pratt 10 years ago as an adult follow-up to her iconoclastic Sassy, has folded.

Pratt was forced to leave the magazine that she created two years ago; she was replaced by former Elle Girl editor Brandon Holley.

Jane was never quite able to capture or maintain the cult following of Sassy. It seemed perpetually hamstrung between affecting the tough-smart-indie-rocker-chick persona of its founder and meeting the expectations of a women's magazine advertising climate that encouraged a more traditional "pretty clothes and expensive accessories on skinny girls who diet" aesthetic.

But whatever the successes or failures of Jane, it's sad to bid farewell to a magazine that at least made attempts -- however weak-willed they may have been -- to distinguish itself from the pack. Hasta, Jane.

Rebecca Traister

Rebecca Traister writes for Salon. She is the author of "Big Girls Don't Cry: The Election that Changed Everything for American Women" (Free Press). Follow @rtraister on Twitter.

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