A man and a bean, the story of Juan Valdez

Produced by Colombia's National Federation of Coffee Growers, this short video looks at the birth of a brand.

Published October 16, 2007 10:06AM (EDT)

Produced by Colombia's National Coffee Federation, this short video looks at the birth of a brand. Read more about the history of Juan Valdez and the search to find a replacement.


By Salon Staff

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