Your move, iVillage

Lily Tomlin, Candice Bergen, Whoopi Goldberg and others contribute to new online community for women over 40.


Sarah Hepola
March 7, 2008 9:50PM (UTC)

The Times reports on a new celebrity-studded Web site for women over 40, wowowow.com. That's not an orgasm reference; it stands for "Women on the Web" (um, somehow). The site, founded by such good-old gals as Liz Smith and Lesley Stahl, sounds a bit like "The View" online, with straight shooters like Candice Bergen, Lily Tomlin and Whoopi Goldberg in a virtual gabfest. (If that sentence just gave you the creeping fantods, you're not alone. There is a special corner in hell where Elizabeth Hasselbeck blathers on about Hot Topics. But hey, let's judge the site when it launches tomorrow -- International Women's Day, by the way. Did you buy us any tampons?)

The story also makes the interesting point that the top-gaining Internet categories last year were women's community sites and political sites, which places us here at Broadsheet squarely in the zeitgeist. My personal favorite part of the story was hearing the ladies complain about coming up with a URL that hadn't been taken, like 16-year-old boys in a garage bitching that all the good band names are gone. Apparently there was an argument that might sound strangely familiar to readers of this site:

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"Ms. Stahl suggested adopting a name that incorporated the word 'broad,' like broad-minded, but there were objections to that too.

"'I went through a period where I really thought, After all we have done in our lives and accomplished -- to call ourselves broads?' said Ms. Wells, the founder of the advertising and marketing agency Wells Rich Greene."

Eh, been there, argued that.


Sarah Hepola

Sarah Hepola is the author of the New York Times bestselling memoir, "Blackout: Remembering the Things I Drank to Forget."

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