The Starbucks economy

When Americans start cutting back on their coffee consumption, it's time to start worrying


Andrew Leonard
April 9, 2008 2:10AM (UTC)

Forget about the millions of foreclosures, rising unemployment, gas and food price inflation -- you want to know how to tell the economy is really tanking?

Americans are cutting back on their morning lattes at Starbucks.

This tidbit comes to us from Time Magazine's Justin Fox, who writes in his "Curious Capitalist blog " that during a visit to Time's corporate offices on Monday, Starbucks CEO Howard Schultz said "For the first time in our history as a company, we have negative traffic this year vs. last."

Advertisement:

Andrew Leonard

Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21.

MORE FROM Andrew LeonardFOLLOW koxinga21LIKE Andrew Leonard

Related Topics ------------------------------------------

Coffee And Tea Globalization Great Recession How The World Works U.s. Economy




BROWSE SALON.COM
COMPLETELY AD FREE,
FOR THE NEXT HOUR

Read Now, Pay Later - no upfront
registration for 1-Hour Access

Click Here
7-Day Access and Monthly
Subscriptions also available
No tracking or personal data collection
beyond name and email address

•••


Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •