In every measure, Obama clobbers Clinton online

Web traffic-monitoring firm Compete runs down the ways Obama trumped Clinton on the Internet in March.

Farhad Manjoo
April 11, 2008 11:43PM (UTC)

We've long known that Barack Obama is the Web's favorite presidential candidate -- now that Ron Paul is gone, the race isn't even close. But in a blog post today the Web-analysis firm Compete put out the full measure of Obama's dominance over rival Hillary Clinton.


Look at the table above: In every category, Obama clobbers Clinton.

The first row, FaceTime, is Compete's composite measurement of online interactions with a candidate -- how much time people spend on the candidate's MySpace and Facebook profiles, YouTube videos, Flickr photos, and MeetUp pages. The measurement reflects a "share" of Democrats online -- i.e., in March, Obama was the focus of four-fifths of the time that Democrats spent looking at a candidate online.

As a result of his popular speech on race relations, Obama was particularly strong on YouTube. In March, people spent more than half-a-million hours -- hours! -- on his channel. That's nearly 60 years of YouTube time! (Clinton's 59,100 YouTube hours comes to less than 6 years.)

Of course, none of this matters: The superdelegates, not the Internet, will decide the Democratic nominee. But superdelegates must be paying attention to Web traffic data, right?

Farhad Manjoo

Farhad Manjoo is a Salon staff writer and the author of True Enough: Learning to Live in a Post-Fact Society.

MORE FROM Farhad Manjoo


Read Now, Pay Later - no upfront
registration for 1-Hour Access

Click Here
7-Day Access and Monthly
Subscriptions also available
No tracking or personal data collection
beyond name and email address


Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •