Even true beauty is Photoshopped

Dove's "True Beauty" campaign, featuring confident nonmodels, is just as retouched as any high-fashion ad.


Tracy Clark-Flory
May 9, 2008 8:40PM (UTC)

In this week's spot for Current TV, I talk about the New Yorker's profile of Pascal Dangin, "the premier retoucher of fashion photographs."

A most encouraging update: Dangin says his comment about doing retouching work for Dove's True Beauty campaign was taken out of context in Lauren Collins' New Yorker profile. Here's what he has to say:

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The recent article published by The New Yorker incorrectly implies that I retouched the images in connection with the [2005] Dove "real women" ad. I only worked on the [2007 Dove Pro-Age] campaign taken by Annie Leibovitz and was directed only to remove dust and do color correction -- both the integrity of the photographs and the women's natural beauty were maintained.

The "real women" ad referenced in recent media coverage was created and produced entirely by Ogilvy, the Dove brand's advertising agency, from start to finish, and the women's bodies were not digitally altered," Unilever Senior Communications Marketing Manager Stacie Bright said in the statement, referring to the 2005 ad, which showed younger women in their underwear.


Tracy Clark-Flory

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