American Apparel sells the "Cadillac of vibrators"

Get your hoodies and your Hitachi Magic Wand in one convenient place.


Sarah Hepola
June 17, 2008 5:18PM (UTC)

American Apparel poses a dilemma for me. On one hand, I appreciate its sweatshop-free ethics and logoless designs. On the other hand, there is owner Dov Charney, who collects sexual harassment suits the way others collect trophies. What to do about a problem like American Apparel?

Anyway, American Apparel's sleazy ads have long doubled as softcore wank material for men (and women) who enjoy, I suppose, leggings and o-faces. So maybe we can consider it parity that American Apparel is now selling vibrators on its Web site.

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The Hitachi Magic Wand has been called "the Cadillac of vibrators," a term that may suggest luxury but also suggests both its size and its attachment to the 1970s, back when Condom Sense didn't sell adorable pocket-size penguin- and dolphin-shaped vibrators in every suburban strip mall. The Hitachi Magic Wand is huge. It's like a forklift. Or, at least, a giant karaoke microphone. It has a 6-foot cord that plugs into the wall. This is rocking it old-school style, which I suppose goes along with Charney's '70s-porn chic. But lest it seem like I am slagging ye olde vibrator, let me tell you: Women swear by the Hitachi Magic Wand. Me, not so much. But to each her own orgasm, you know? Interested parties can read more about the wand at this gently NSFW site.

Charney may feel like he's a sexual revolutionary here, but I do have news for him. Clothing and the Hitachi Magic Wand were sold in the same location for years. It was called Wal-Mart. Where you could also, I might add, pick up a toaster. (Via Jezebel.)


Sarah Hepola

Sarah Hepola is the author of the New York Times bestselling memoir, "Blackout: Remembering the Things I Drank to Forget."

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