Thursday, Fox News, the Daily Mail and the Sun report breaking news in the breast jiggle department: Research shows most women wear sports bras that offer insufficient support and could be irreparably damaging their breasts.
Except ... we already knew that. Nearly a year ago, researchers at the U.K.'s University of Portsmouth -- the same folks behind today's announcement -- found that despite most bras being designed to limit up-and-down bounce, breasts typically move in a figure-8 pattern. Up, down, in, out and sideways -- you name it, they do it. The only news here is that researchers say they have a solution: they've partnered with QP Sports to create "high-impact" support that will go on sale later this summer. Perhaps a Broadsheet product test panel is in order.
Could the buzz over harmful breast jiggle portend the comeback of the (potentially NSFW) "Bounce-ometer"?