Obama's Olympic-size ad buy

Barack Obama's campaign is spending millions to advertise during broadcasts of the Olympics.

Published July 24, 2008 3:12PM (EDT)

Advertising Age reports that Barack Obama's campaign "will be among the TV sponsors of NBC Universal's Olympics coverage." The campaign has agreed to a $5 million package that includes ads on network television and cable.

Ad Age's Ira Teinowitz calls the deal "the first significant network-TV buy of any presidential candidate in at least 16 years," and notes that "the last network TV spot bought by a presidential contender was apparently a single multi-minute ad run by Republican Sen. Bob Dole in 1996."

By Alex Koppelman

Alex Koppelman is a staff writer for Salon.

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