Obama camp goes after McCain's "fundamentals" comment

A new ad portrays John McCain as out of touch for saying that "the fundamentals of our economy are strong."

Published September 16, 2008 1:50PM (EDT)

On Monday, as the country watched the demise of Lehman Brothers and Merrill Lynch, John McCain said something he probably wishes he could take back: "The fundamentals of our economy are strong."

Barack Obama's campaign has been trying to make as much hay as possible out of that comment. Obama surrogates were talking it up all day Monday; on Tuesday morning, the Obama camp released a new ad focusing on it.

The spot, which is below, leaves a little something to be desired in terms of production values, I think. But the Obama camp did do a good job of staying on message, and connecting the news to the message -- in this case, portraying McCain as out of touch and an ideological successor to President Bush.

By Alex Koppelman

Alex Koppelman is a staff writer for Salon.

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2008 Elections Barack Obama John Mccain R-ariz.