Is Google recession proof?

The global economy may be hurting, but so far, the pain hasn't prevented the search giant from minting money


Andrew Leonard
October 17, 2008 1:23AM (UTC)

How does Google do it?

Shrugging off a steadily deteriorating global economy, the search goliath reported a 26 percent increase in profits for the third quarter of 2008. Just as I noted in April fully 51 percent of its paid advertising clicks came from outside the United States.

Advertisement:

Recession proof? My kids and I discussed a few weeks ago what luxuries would be the first to go if we decided to trim our monthly budget. Cable television and print newspaper subscriptions were at the top of the list.

But the Internet? Never! My daughter needs her Facebook and MySpace. My son needs his World of Warcraft. And I need my Google.


Andrew Leonard

Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21.

MORE FROM Andrew LeonardFOLLOW koxinga21LIKE Andrew Leonard

Related Topics ------------------------------------------

Globalization Google Great Recession How The World Works U.s. Economy




BROWSE SALON.COM
COMPLETELY AD FREE,
FOR THE NEXT HOUR

Read Now, Pay Later - no upfront
registration for 1-Hour Access

Click Here
7-Day Access and Monthly
Subscriptions also available
No tracking or personal data collection
beyond name and email address

•••


Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •