Obama's closing argument

The Obama camp releases two new ads, one positive and one in which they go negative on John McCain.

By Alex Koppelman
Published October 30, 2008 5:05PM (EDT)

With Election Day just days away, on Thursday Barack Obama's campaign released two new ads that they're calling "closing argument" spots. If this really is their closing argument, then they've split it up in what seems to be a pretty smart way -- one is a positive ad about Obama, the other a negative one about John McCain.

In the positive spot, dubbed "Something," the narrator says, "Something's happening in America. In small towns and big cities. People from every walk of life uniting in common purpose. Barack Obama. Endorsed by Warren Buffett and Colin Powell. A leader who'll bring us together."

Then Obama himself comes on to add, "We can choose hope over fear, and unity over division, the promise of change over the power of the status quo. That's how we'll emerge from this crisis stronger and more prosperous… as one nation; and as one people."

The negative ad is called "Rearview Mirror." It uses that image to attack McCain as looking backward towards the Bush era. "Wonder where John McCain would take the economy? Look behind you. John McCain wants to continue George Bush's economic policies," the narrator says. "Look behind you. We can't afford more of the same."

Alex Koppelman

Alex Koppelman is a staff writer for Salon.

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