Buh-bye, Bratz?

After talk of "genocide" and fighting "to the death," Mattel is ruled the legal owner of the rival line.


Tracy Clark-Flory
December 5, 2008 3:00AM (UTC)

OMG! Barbie's' clique of pageant-pretty princesses is totes going to destroy Bratz' urban crew of trendy tarts. A federal judge has ruled that Mattel is the legal owner of MGA Entertainment's Bratz, following a court decision that the line's creator was under contract with the company when he developed the idea.

For several years, Mattel has promised to "litigate to the death" over what it called (for realz, no joke) a "Barbie genocide." After winning a $100 million lawsuit against MGA, Mattel decided to wage its own "genocide," and called for all Bratz dolls to be impounded and destroyed. It's like a feud between rival prom queens, only in the language of, like, actual war.

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Now that Mattel owns the lucrative line, it will be interesting to see whether it will make good on its threat of destruction, or pimp out the dolls for its own profit. Bratz fans have until at least February 11, when the rival companies next meet in court, to save a few wide-eyed, Jolie-lipped dollies from what I imagine will be a mass, fiery death. One question: Will they be selling tickets to that show?


Tracy Clark-Flory

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