Summer's hot accessory: Ugly girlfriends!

Bacardi says an overweight pal, and one of their fruity drinks, will make you look great


Tracy Clark-Flory
June 19, 2009 11:01PM (UTC)

Forget hitting the treadmill or the tanning bed in hopes of looking hot this summer, because Bacardi has discovered a secret shortcut to sexiness: An ugly female friend. If you make your beach premiere with an unattractive pal in tow, you'll look fantastic ... in comparison!

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Such is the advice given in an ad campaign (via Copyranter) recently launched in Tel Aviv for Bacardi's girly Breezer drinks. The official Web site is in Hebrew, but -- lucky for us, and too bad for Bacardi -- the ad agency has an English version on its site. It offers up the prime ugly pal for four different summer scenarios: An ocean-side stroll is best done with Sally, who is "97 kilograms of femininity, strength and double chins." Daisy, however, is a better choice for a BBQ: "Watching your weight? One look at [her] pimpled shoulders, and your appetite is gone!" Wendy, with her "horse-like features, a noticeable limp and super active sweat glands," makes for the ideal companion for a dip in the pool. And, finally, there's Lucy, "your own freckled pile of cellulite," perfect for trips to the mall.

So, I wonder, will this insult-the-customer tactic work? After all, the "ugly girlfriends" aren't the only ones being put down, it's also the not-so-attractive women who need "ugly girlfriends" -- and a Bacardi Breezer, presumably -- to make them look OK in these summer months. One thing is for sure: Bacardi ain't looking so hot these days.

Update: I just received an e-mail from Bacardi's public relations folks, which reads: "Bacardi proudly celebrates diversity and we do not endorse the views of this [advertisement]. We sincerely apologize to anyone who was offended by this site and thank you for bringing it to our attention." The Web site has been shut down, too.


Tracy Clark-Flory

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