Gecko abandons Becko

GEICO becomes fifth advertiser to yank its ad campaign from Glenn Beck's show

Published August 11, 2009 7:30PM (EDT)

Uh-oh, Glenn. Those eyeballs over there?

That's the money you no longer will be reaping for Fox from advertising by GEICO on your program because GEICO has decided to yank its ads.

The Gecko no longer likes the Becko.

It was really so simple a decision, even a caveman insurance executive could make it.

OK, I'll  stop now. 

To paraphrase the lyrics from the original Mysto & Pizzi tune, if you always feel like somebody's watching you, they are -- but not just in the nightly ratings way you might hope.

Congrats to Color of Change, which has worked hard to put pressure on Beck's advertisers. Their statement about the GEICO announcement is here.

By Thomas Schaller

Thomas F. Schaller is professor of political science at the University of Maryland, Baltimore County and the author of "Whistling Past Dixie: How Democrats Can Win Without the South." Follow him @schaller67.

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