Inside Salon ... a New Salon

We're close to launching an agile new site. Here's the lowdown

Published September 9, 2009 4:10PM (EDT)

There's a lot going on behind the scenes at Salon these days, and as a way to tell you about developments as they happen, we're introducing a new blog: Inside Salon. You're reading the first missive but the blog will ultimately reside in the all-new Salon we've been busy building for the past several months.

That's right — there's a redesign on the way.

This is a major undertaking, Salon's first redesign in several years. The new site not only looks better and fresher, it's much more agile than the current Salon, allowing us to present new content in new ways, and enabling you to more easily find, follow and share the stories that interest you most. Among the highlights:

  • Nicer to Look At. An overall aesthetic redesign to simplify the look and improve the site's navigation and make it more concise. A Full Menu tab will unveil one-click navigation to all areas of the site.
  • Easier to Read. We're narrowing the column for Salon articles to make for easier reading. Stories will now immediately expand to their full length with a single click of the Continue Reading link.
  • Richer Home Page and Sections. Both the home page and every section cover are being redesigned to let us react more fluidly to the day's events. We're also redesigning each section page to present more content. With the redesign we're creating a more flexible stage from which to present our coverage. The home and section page layouts will continue to evolve over time as we make use of these capabilities.
  • Comprehensive Topic Pages. Most Salon stories are about issues and topics of ongoing interest. We will now surface all of our coverage on a given topic on one page, simplifying the reader's ability to keep up with everything from healthcare reform to "Mad Men."
  • Useful Author Pages. We're proud of our team of reporters and writers and believe it's important that you know more about them and about what they've written in the past. These pages will also make it easier for you to follow your favorite writers and know when new pieces have been published.
  • Better Tools to Share Salon. We're adding an array of new tools to make it easier to share articles, follow authors, follow topics of interest. We're making it much easier to e-mail an article to your friends or Tweet about that article to all your followers.

And that's just scratching the surface.

We've been conducting a very small private beta in recent weeks, but we'll be heading into a public beta phase in the next few days, which will entail inviting a few thousand people a day into the new site. We'll be starting with our Salon Premium members before gradually opening it up to the larger audience, and we'll be responding to bug reports and feedback along the way.

Redesigns are inherently disorienting, but we're excited about what we've built and eager for you to see it.

One important note: This is just the beginning. We've got many ideas for both fine-tuning and expanding on the new site. We look forward to hearing your thoughts along the way. 

By Richard Gingras

Richard Gingras is the CEO of Salon Media Group.

MORE FROM Richard Gingras

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Inside Salon