Bad politics to oppose healthcare reform?

A new ad put out by a liberal group makes the case for that argument


Alex Koppelman
September 14, 2009 5:45PM (UTC)

Americans United for Change, a liberal group backing healthcare reform, is out with a new ad that tries to push votes in Congress for the Democratic plan. The spot is something fairly new, strategy-wise, at least for this fight -- a case for the proposals on both policy and political grounds.

Instead of a traditional narrator, the ad features an actor playing a political consultant, who speaks directly into the camera to say, "Congressman, as your political consultant, I’m sorry you lost… I was wrong. Turned out the voters hated the strangle hold the insurance companies have on health care... raising premiums... cutting off people with pre-existing conditions... making health care decisions instead of doctors .... Guess your vote against health insurance reform turned out to be bad politics.”

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The spot, which is slated to air on cable in Washington, D.C., is accompanied by polling data put out by the group to make the case for healthcare reform as a smart political choice. The chance that some members of Congress will watch this ad and be swayed seems slim, but the point may be more to move the debate in a direction more favorable to proponents of reform, one where the political advantage is seen to be on their side.


Alex Koppelman

Alex Koppelman is a staff writer for Salon.

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