The liberal advocacy group MoveOn has a fairly spotty record when it comes to its advertising. Some of the organization's ads have been very effective; others fall flat -- and they've gotten in trouble over a contest they held to come up with one ad, too. The group's latest ad is one of the flatter ones, a puzzling choice that doesn't seem to be all that effective -- even if it does feature Heather Graham.
The idea of the spot, which the group is telling its members "could be the funniest and most memorable ad we've ever produced," is that Graham represents the public option, and is preparing for a running race against private insurers, who are lazy and don't want to compete. It's not a bad idea, but the ad doesn't stick closely enough to the metaphor, and the message gets muddled. Plus, while Graham's presence may draw some headlines, it will also distract viewers -- there doesn't seem to be much point to it, except maybe to suggest that the public option will have plenty of cleavage.
It's not all bad, though -- at least Graham is getting work.