Have lipstick and eat it too

RAW Natural Beauty promotes itself with a stomach-turning ad

By Tracy Clark-Flory
December 15, 2009 9:51PM (UTC)
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I just came across an advertisement (via The Cut) that almost made me vomit -- so I thought I'd share it with you all! RAW Natural Beauty, a line of eco-friendly, mineral makeup, is trying to forever turn us off the standard fare found in the makeup aisle with a YouTube video starring Stevie Ryan of "Little Loca" fame. It begins with her preening for a hot date -- but then out comes the lipstick, and things take a turn for the worse. She ends up gorging on her entire arsenal of makeup before vomiting up the pink contents of her stomach. Then the spot spells out its intended lesson: "Over the course of a lifetime, the average woman ingests 7 pounds of lipstick."

Huh. I don't know about you, but that doesn't make me want to go the "natural" makeup route -- it just makes me want to forgo lipstick altogether.


Tracy Clark-Flory

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