"Happiness is just one purchase away"

"Target: Women" explains what we learned this year from female-focused advertising

Kate Harding
December 18, 2009 9:19PM (UTC)

Below, our beloved Sarah Haskins recaps the lessons in womanhood offered by advertisers in 2009, and explains how to "make yourself a better lady in 2010." First step: "Stop asking dumb questions like, 'Is Congress using us as a pawn in the healthcare debate?' and start asking, 'Are my boobs jealous of my butt?

Whoever said money can't buy happiness must have been talking about men, people. Watch and learn.



Kate Harding

Kate Harding is the author of Asking For It: The Alarming Rise of Rape Culture--and What We Can Do About It, available from Da Capo Press in August 2015. Previously, she collaborated with Anna Holmes, Amanda Hess, and a cast of thousands on The Book of Jezebel, and with Marianne Kirby on Lessons from the Fat-o-Sphere. You might also remember her as the founding editor of Shapely Prose (2007-2010). Kate's essays have appeared in the anthologies Madonna & Me, Yes Means Yes, Feed Me, and Airmail: Women of Letters. She holds an M.F.A. in fiction from Vermont College of Fine Arts and a B.A. in English from University of Toronto, and is currently at work on a Ph.D. in creative writing from Bath Spa University

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Advertising Broadsheet Sarah Haskins


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