Karl Rove tapped for new Census ad

Advisor to former President Bush tapes public service announcement as GOP worries about right's response rate

Published April 5, 2010 5:05PM (EDT)

Following up on Gabriel Winant's earlier post on conservatives' feelings about this year's Census, here's an interesting bit of news: The Census Bureau has tapped Karl Rove for a new public service announcement in which he encourages people to return their forms.

Conservatives farther out on the fringe might be wary of the Census, but Rove is smart enough -- and mainstream enough -- to know that it could be politically disastrous for the Republican Party if the right has an unusually low response rate. That might be what's motivating him here.

The ad:

Hat-tip to the Washington Post's Federal Eye.

By Alex Koppelman

Alex Koppelman is a staff writer for Salon.

MORE FROM Alex Koppelman

Related Topics ------------------------------------------

2010 Census Karl Rove War Room