MSNBC rejects anti-Target ad from MoveOn.org

A network spokesperson says it's against advertising policy to attack a business; the liberal group calls hypocrisy


Associated Press
August 19, 2010 8:37PM (UTC)

MSNBC says it has rejected a TV ad calling for a boycott of Target Corp. over a political donation in Minnesota.

MSNBC spokeswoman Alana Russo says the commercial submitted by the liberal group MoveOn.org violates its advertising policy by directly attacking an individual business.

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MoveOn announced plans earlier this week to spend $35,000 airing the ad on MSNBC nationally and on three networks in the Twin Cities. The group says the stations in the Minneapolis-St. Paul market are running the ad.

MoveOn head Justin Ruben says the rejection is "the height of hypocrisy."

Minneapolis-based Target last month donated $150,000 to a political fund supporting conservative GOP gubernatorial candidate Tom Emmer in Minnesota. That triggered a national backlash from gay rights groups and liberals.


Associated Press

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