We've culled the most eye-catching commercials from this year's Super Bowl -- including some spots that went viral long before they hit the TV screen. Check them out below.
Volkswagen: The viral superstar of the pre-Super Bowl hype. A small child tries to use the force on a car that fights back.
GroupOn awkwardly makes light of Tibetan plight, via Timmy Hutton.
Motorola punches Apple in the face.
Cars.com with some sassy, talking autos.
Eminem gets behind a sober (Chrysler) defense of Detroit.
Chevy with transformers meets Cloverfield.
It's become tradition: A homoerotic ad for junk food.
Not a favorite, just odd to see Pepsi attempt to find humor in emasculation, abuse.
When beer commercials eschew misogyny in favor of funny dogs, that's a net win.