"Sex.com" sets Guinness world record for most expensive domain name
Officially the "Most expensive Internet address domain name" with $13 million price tag
February 24, 2011 3:33AM (UTC)
The Guinness Book of World Records has made it official: Sex.com is the most expensive domain name in the history of URLs.
The storied site, originally owned by Match.com founder Gary Kremen, got picked up by Clover Holdings in November 2010 for $13 million. Escom LLC, the address's previous owner, went bankrupt early last year and was forced to ditch the domain.
Since the sale, not much has changed at Sex.com. It's still a parking page for links to other salacious sites, like live webcams, sex personals and swinger cruises.
Read more about the Sex.com domain acquisition at Global Post
Michelle Fitzsimmons is an editorial fellow at Salon.com.