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Colbert gets some tips from a spin doctor

A Republican consultant teaches the Comedy Central host how to pretend to actually care

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Stephen Colbert might have lost his Super PAC treasurer to the Rick Perry campaign, but he marches on regardless. On his show last night, the Comedy Central host unveiled a word cloud — filled with submissions from more than 50,000 people — representing the key campaign issues of his TV-viewing constituency. In order to distill those priorities into the perfect political ad, Colbert brought on GOP political operative Frank Luntz. Among the other lessons of the evening: how to appear (though not necessarily be) thoughtful and sympathetic.

 

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By Peter Finocchiaro


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