Demise Of Local Dr Pepper Brand Worries Texas Town

Published January 14, 2012 1:00AM (EST)

DUBLIN, Texas (AP) — Residents of Dublin, Texas, are distraught that their town name is being stripped from the version of Dr Pepper that's been bottled in the community since 1891.

The local drink is made with cane sugar instead of high-fructose corn syrup and is sweeter than typical Dr Pepper. It has an almost cult following and draws nearly 100,000 visitors to the central Texas community.

The Dublin Dr Pepper brand ceased to exist under a recent legal settlement. Plano-based Dr Pepper Snapple Group has already painted over the Dublin name from the signs and murals touting the drink.

Many residents fear the town is losing its identity. The company says it will keep bottling the sweeter version at another plant and sell it in the Dublin plant's soda shop and other cities.

By Salon Staff

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