NEW YORK (AP) — The latest New York City public health campaign warning against diabetes features a photo of an overweight amputee.
But it turns out that an ad agency, not diabetes, was to blame for his missing leg.
The New York Times reports ( ) that the man in the photo has both his legs. The image was digitally altered to make it appear that his right leg is missing below the knee.
The ad going up in subways warns that growing portion sizes can lead to diabetes and amputations.
Other New York City health campaigns have featured real people. In one anti-smoking campaign, a man spoke through a voice box after throat surgery. A Health Department spokesman said it's sometimes necessary to use actors, noting the food industry uses actors in its ads.
Information from: The New York Times, http://www.nytimes.com