NYC Health Ad Altered Photo, Made Man An Amputee


Salon Staff
January 25, 2012 8:18PM (UTC)

NEW YORK (AP) — The latest New York City public health campaign warning against diabetes features a photo of an overweight amputee.

But it turns out that an ad agency, not diabetes, was to blame for his missing leg.

The New York Times reports ( ) that the man in the photo has both his legs. The image was digitally altered to make it appear that his right leg is missing below the knee.

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The ad going up in subways warns that growing portion sizes can lead to diabetes and amputations.

Other New York City health campaigns have featured real people. In one anti-smoking campaign, a man spoke through a voice box after throat surgery. A Health Department spokesman said it's sometimes necessary to use actors, noting the food industry uses actors in its ads.

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Information from: The New York Times, http://www.nytimes.com


Salon Staff

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