Summary Box. 'Lorax' Gets Green Tie-ins


Salon Staff
February 8, 2012 7:54PM (UTC)

CORPORATE SPOKESMAN: Universal Pictures will begin promoting "Dr. Seuss' The Lorax" this month with a host of commercial tie-ins.

ABOUT THE CHARACTER: The animated movie is about a creature who "speaks for the trees" and fights rampant industrialism in a retelling of the Dr. Seuss children's book. Its release is set for March 2 in North America.

Advertisement:

DETAILS: The tie-ins are for eco-friendly products. The studio has nearly 70 launch partners, including the U.S. Environmental Protection Agency and Whole Foods Market. By contrast, movie tie-ins once meant that kids got plastic toys thrown into their fast food meal containers.


Salon Staff

MORE FROM Salon Staff



Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •