AP: 2nd company yanking gift cards from NJ

Published April 5, 2012 5:54PM (EDT)

TRENTON, N.J. (AP) — A major player in the gift card market is the second company this week to announce it's pulling out of New Jersey rather than try to comply with changes in the state's unclaimed property law.

Atlanta-based InComm tells The Associated Press it will end ties with New Jersey on June 30.

The third-party gift card provider supplies 2,500 retail locations with cards for such brands as Visa, iTunes, Macy's and Subway.

American Express earlier this week said it had pulled its gift cards from all New Jersey retail locations.

Both companies say it's too hard to comply with a law requiring gift card sellers to obtain ZIP codes from buyers so the state can claim the value of cards not redeemed after two years.

By Salon Staff

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