European regulators announced Tuesday that Google's collection and use of user data violates Europe's privacy standards. In a letter to the Internet leviathan, regulators from 27 EU countries told Google that legal action and fines could follow unless it was more transparent with users about what personal data is collected and how it is used. According to the New York Times:
The regulators couched their requests as “practical recommendations.” But when asked what regulators would do if Google did not accede and make changes, Jacob Kohnstamm, head of the Dutch data protection authority, said national regulators probably would take legal action to compel changes. “After all, enforcement is the name of the game,” Mr. Kohnstamm said.
European concerns flared earlier this year when Google introduced a new policy that collects user information across sites including Gmail, Google + and YouTube. The overhaul, which users cannot opt out of, enabled advertisers to better target users but riled privacy advocates and regulators.