Feminine hygiene company responds to viral rant

Digital ad agencies might make note of how Bodyform handled a man's confusion


Prachi Gupta
October 16, 2012 9:09PM (UTC)

Bodyform, a British brand of feminine hygiene products, knows how to capitalize on a marketing opportunity. Last week, a man named Richard Neill posted a hilarious rant on Bodyform's Facebook page in which he expressed his outrage over having been "lied to" about the reality of women's periods, which commercials depict as "joyous adventurous time." It went predictably viral:

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

Today, Bodyform created this amazing video, made in the same comedic spirit as Neill's post. The company issued the following note:

Advertisement:

Hi Richard. We loved your post on our Facebook page. (https://www.facebook.com/Bodyform/posts/10151186887359324). We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this.

Do let us know if we can help you further...

Regards,
The Bodyform Team

Fart consultant: Mike Koenig

Watch Bodyform's response below:

h/t Mashable


Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

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Bodyform Comedy Facebook Periods Viral Video Women

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