Amazon customers review “Binders full of Women”

Users write hilarious Amazon customer reviews in response to Romney's "binders full of women" comment

Topics: Mitt Romney, amazon, 2012 Presidential Debates, Binders Full of Women, customer reviews, meme,

The “Binders full of women” meme now lives on in an unexpected medium: Amazon.  Amazon reviews are known to be a source of unintentional comedy, but these reviewers, spawned by Romney’s comment at Tuesday’s town hall, are in on the joke.

Behold, Amazon user reviews of the Avery Durable View Binder:

5,302 of 5,486 people found the following review helpful
5.0 out of 5 stars A presidential candidate’s choice is the choice for me, October 17, 2012

As a woman, I’m not adept at making decisions that concern me. So when I need the right choice, I turn to the presidential candidate that KNOWS. One with prideful experience in this department. I don’t want to be filed away in an inferior & confusing electronic doohickey that I couldn’t possibly understand. Or heaven forbid, have a man ask for & listen to my ideas! I’d much rather rely on this top of the line, 1980s style, Avery Durable binder. It’s the choice America can trust. My education, my ideas, my opinions, my choices, please PLEASE keep them safely stored away here and far away from the men that might fear them (I mean, want to use them to hire me somedaynever). I’d write more about this most useful product, but it’s time I hurry home to make dinner.

3,570 of 3,706 people found the following review helpful
2.0 out of 5 stars Not as useful as the Trap Her, Keep Her, October 17, 2012

Maybe it’s just my women, but they don’t seem to want to fit into the space I’ve designated for them in this binder. They keep sticking out over the edges, even getting away in some cases. I thought using clear, glass-ceiling page protectors would help, but it doesn’t seem to slow them down anymore.

I’m going to have to resort to more severe three-hole punching, to keep my women in line. And maybe switch to the Trap Her, Keep Her.

2,366 of 2,466 people found the following review helpful
5.0 out of 5 stars Wow, I feel secure!, October 17, 2012
By LeeBo

As a wife and mother, I LOVE this binder. It keeps me in my place, allows me to get dinner ready on time, AND only costs 72% of the more masculine version. Some people might think it’s sexist, but sheesh, I’m not binding my feet, just my brain. Extra bonus, if you sit on it just right, it can act as an effective method of birth control! Full disclosure: I submitted this under my husband’s account, with his full permission. He is the head of our household, and the owner of the binder.

284 of 296 people found the following review helpful
5.0 out of 5 stars Now I know how I got my job!!! My boss has Mitt’s binder, too!!!, October 18, 2012

I watched the Presidential debate on Tuesday. I didn’t understand most of it, but I loved what Mitt Romney said about his binders full of women. I work for an asset management firm which tends to be a male-dominated industry. I have long wondered, as a woman, how I managed to get hired at my firm when there were surely many more qualified men. Could my boss have a binder, too?

On Wednesday, my boss called me and said, “Hun, would you come down to my office?” “Yes, sir!” I eagerly rushed down. Sitting on top of his desk, next to a box of golf balls and his “World’s Greatest Boss” figurine (here’s a little secret – we girls think he bought it for himself! Teehee!), was this beautiful Avery Durable View binder. You can see in the product photo that there is that dumb-looking piece of paper stuck underneath the front cover. Boring! My boss removed that, and replaced it with a pink piece of paper that said “Greg’s Girls.” It was so pretty! The letters were in cursive, written with a fuchsia marker. There were stickers of flowers and hearts on it, too. He saw me gazing at it with wonder, and he said with a shy smile, “My secretary designed the cover.”

I was so happy to finally have all my questions answered, right in this wondrous binder. “Can I touch it?” I whispered. “Yes, and if there is anything you don’t understand, just ask, sweetheart.”

I held my breath as I flipped through the pages, until I found a tab with my name. The first page was a photo of me taken from my Facebook profile. Beside it, someone wrote a couple of notes: “Looks pleasant enough.” “Would she consider losing 10 pounds?” Now I understand why my boss always asks me to get coffee from the place 5 blocks away, rather than from the one in our building. He’s so funny!

138 of 141 people found the following review helpful
3.0 out of 5 stars One Missing Bit of Information You Might Want To Know, October 18, 2012

For any of you who might be considering, like me, purchasing this binder based on the reviews, let me just point out one glaring omission: While this is a lovely, multi-purpose binder, IT DOES NOT COME WITH WOMEN. Presumably one is expected to find women on one’s own, or contact women’s groups who are supposedly eager to help stock your empty binder with women.

For a first time buyer like myself, I have to say I would rather have waited until I had accumulated a few women before investing in a binder. Just a little warning for prospective buyers.

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h/t Gawker

Prachi Gupta
Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at

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