NRA also lost big on Election Day

Add the National Rifle Association to the list of conservatives who bet big and lost in 2012

By Jillian Rayfield
Published November 8, 2012 10:14PM (EST)
       (<a href=''>Lincoln Rogers</a> via <a href=''>Shutterstock</a>)
(Lincoln Rogers via Shutterstock)

The Sunlight Foundation analyzed election spending by the National Rifle Association, and determined that the group had a less than 1 percent return on its more than $11 million investment.

The study, based on FEC reporting, found that the NRA backed 27 winning candidates, but only 0.42 percent of the $11,787,523 it spent on the election went to those candidates. Instead, 78 percent of the money went to opposing Democrats. From the report:

- 0.81% of $10,955,688 spent in the general election and ending in the desired result.
- Supported 27 winning candidates ; 0.42% of money went to supporting winning candidates.
- Opposed 5 losing candidates; 0.39% of money went to opposing losing candidates.

Sunlight also highlights that the Karl Rove-tied American Crossroads and Crossroads GPS poured over $200 million into the elections, but supported no winning candidates.

Jillian Rayfield

Jillian Rayfield is an Assistant News Editor for Salon, focusing on politics. Follow her on Twitter at @jillrayfield or email her at

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2012 Elections Crossroads Gps Gun Control Guns Karl Rove Nra