Video game teaches girls how to be Upper East Side socialites

Upper East Side Makeover imparts necessary life skills, like how to climb the social ladder

By Prachi Gupta
November 21, 2012 1:54AM (UTC)
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(Screengrab of Upper East Side Makeover)

Because reality TV and pop music are apparently not doing a good enough job at catering to stereotypes, IDEA Studios has created a video game to teach girls how to "learn the crucial skills of proper exfoliation, backstabbing and vicious social climbing," the Observer reports. The game, called Upper East Side Makeover, aims to turn girls aged from 8-15 into socialites like "Gossip Girl"'s Blair Waldorf. The Observer notes that "players win the game by completing tasks like dressing up, enduring beauty treatments and applying makeup in order to climb the social ladder."

From the Web site:


See if you have the make up colors, the beauty treatments, the jewels and the upper east side outfits in your own dressing, exercise the upper east side makeover on the beautiful model, then try it on yourselves, girls, and you will make sensation everywhere you go with your fancy upper east side look.

Then again, the game could be hilariously bad, too. It’s created by a Romanian developer, Daniel Tamas, who himself has never been to New York.

Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at

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