Weird news: Sporting goods ad moved from daytime TV in Norway for being "stupid"

After the commercial aired on prime-time television, viewers took to Facebook to complain

By Prachi Gupta
November 29, 2012 12:06AM (UTC)
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(Screengrab of XXL Sporting Goods's TV spot)

After Facebook commenters called its commercial "stupid and provocative," XXL, a Norwegian sporting goods company, has rescheduled the zombie commercial to air only after 9 p.m. on Norway's television networks.

Translated into English from the company's Facebook page, using Bing Translator:


Our advertising agency did extensive research before we landed to make a commercial with references from the zombie genre. To remove the "scary truth" they have deliberately used the daylight throughout the film, entertaining rock recording history rather than creepy music, and we have a hint of a little boy on the scooters that overcomes stupid zombies etc. We also have seasoned with what we believe is a large dollop of humor.

Watch the "stupid" commercial, below:


h/t Telegraph

Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at

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Advertising Commercials Norway Weird News Of The Day Zombies